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发表于 2025-05-09 15:31:32 股吧网页版
晨光股份:上海晨光文具股份有限公司2024年年度报告(英文版) 查看PDF原文

公告日期:2025-05-10


Stock Code: 603899 Short Name: M&G Corporation
SHANGHAI M&G STATIONERY INC.
Annual Report 2024

Adhering to Long-termism and Basing on Facts

Letter to Shareholders

2024 was a year of challenges and progress for M&G. Amid increasing global and
domestic economic uncertainties, rapid market fluctuations, accelerated industry
transformations, weaker-than-expected consumer demand, and intensifying competition,
we remained committed to long-termism and steadily advanced our new five-year strategy.
With consistent strategies, we effectively navigated the pressures and challenges imposed
by short-term external factors on our operations.

Throughout 2024, M&G’s management and employees worked in unity and dedicated
themselves to driving development through innovation, even amid challenges. We
responded strategically to shifting market dynamics. With a focus on product capability
enhancement and omni-channel development, we leveraged intelligent and digital
technologies to accelerate our R&D, manufacturing, and service. This has led to
improvements in quality, efficiency, and the cultivation of new quality productive forces.
We also invigorated lean production and fostered sustainable development. Efforts to build
brand culture and expand into international markets have made significant strides. All
above factors provided essential momentum for the Company's long-term, sustainable
growth.

In 2024, the Company recorded revenue of RMB24,228 million, an increase of 3.76%,
and a net profit attributable to its shareholders of RMB1,396 million, a decrease of 8.58%.
Excluding share-based payments, the net profit attributable to shareholders was RMB1,446
million, a decrease of 2.81%. The Company maintained a stable and healthy trajectory. We
actively laid the groundwork for a diversified long-term development strategy on our core
traditional business. The new businesses—direct ……
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